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Ashley Malik is a women's weight loss coach, podcaster, mom of two, and a grandma.
She helps busy, midlife moms lose weight in perimenopause, and start living a life they love.
You ate the donut. You didn’t even want it. And now you’re sitting in your car on the way home, frustrated with yourself for going off-plan — again.
If you’re a busy professional mom in perimenopause who keeps making food and drink choices you didn’t plan for, it’s easy to blame a lack of willpower or discipline. But here’s what most women in midlife never consider: people-pleasing might be the actual culprit.
Not the obvious kind. Not the doormat version. The kind that hides inside being a good mom, not wanting to rock the boat, and being who you’ve always been.
Listen to the full conversation here ⬇️
WHY THIS MATTERS MORE IN PERIMENOPAUSE
Women in perimenopause are navigating a hormonal reality that’s completely different from their 30s. Estrogen and progesterone are declining, cortisol is elevated, sleep is less restorative. The body’s buffer — that flexibility that allowed you to have an unplanned drink or skip a workout without consequence — is shrinking.
Every accommodation you make for someone else’s comfort now comes directly out of your health budget. The unplanned glass of wine. The office birthday cake you ate to avoid being the person who “can’t eat anything.” The dinner you went along with because you didn’t want to make things awkward. In your 30s, your body absorbed those choices. In perimenopause, they spike your cortisol, increase inflammation, and make it harder to lose weight — especially the belly fat that showed up seemingly out of nowhere.
This is why people-pleasing in perimenopause isn’t just a mindset issue. It has a real physiological cost.
THE 3 PLACES PEOPLE-PLEASING IS HIDING
Mom Guilt at the Table
It’s your son’s birthday. He’s looking at you with big eyes, saying “come on, mom!” And one of the other moms is giving you that look — the one that says, lighten up, it’s a celebration.
So you eat the cake. Not because you wanted it. Because you didn’t want to be the mom who couldn’t enjoy her kid’s birthday.
This is mom guilt masquerading as people-pleasing. And it runs deep because it’s tied to identity. One student, Kathleen, described it this way: “I’ve always been a helper. That’s kind of my thing.” She had spent her whole life accommodating others, and when she finally started advocating for her own needs, she felt disregarded for it.
The shift: Modeling self-advocacy at the table is one of the most powerful things you can do as a mom. When your kids see you make a choice for your own body without apologizing, you’re teaching them something they’ll carry their whole lives.
Not Wanting to Rock the Boat
Thursday night. Big project wrapped. Everyone’s heading to happy hour. Your brain hands you a permission slip: “You’ve earned this.” A couple glasses of wine later, your weekly deficit is gone.
It didn’t happen because you lack discipline. It happened because you didn’t want to be the one ordering a soda water with lime. You didn’t want to get teased. You didn’t want the celebration to feel less fun because of your choices.
This pattern shows up beyond happy hour, too. Not asking the restaurant to swap a side. Not mentioning you’re eating differently when your husband picks the pizza place. Eating the sandwiches the office ordered because explaining feels like too much. You’re calling it being flexible. In reality, you’re shrinking your needs to keep everyone around you comfortable.
Old Stories That Followed You Into Adulthood
This is the deepest layer. The stories your family handed you about who you are and what you’re allowed to want.
One client shared that her mom used to say: “We’re just not that type of person. We don’t follow through. That’s just kind of our pattern.” At 44, trying to lose weight in perimenopause, she was still living by that inherited story — defaulting whenever things got hard, telling herself it was fine.
Maybe your version sounds like: “Don’t make a fuss.” Or “Just eat what’s in front of you.” These are beliefs absorbed before you knew how ingrained they’d become. And they’re showing up now at the dinner table, the barbecue, the holiday party — any place where someone might notice you doing something different.
THE PERIMENOPAUSE EQUATION
Here’s the part that matters most for where you are right now. In your 30s, your body could absorb these small accommodations without much consequence. In perimenopause, that math changed.
Cortisol responds to every off-plan food choice, every glass of wine you didn’t want, every internal frustration of going off-plan again. Elevated cortisol tells your body to hold weight — particularly in your midsection. So the belly fat you’re already dealing with gets harder to shift every time you manage someone else’s comfort instead of your own choices.
People-pleasing in perimenopause isn’t a character issue. It’s a weight loss issue.
WHAT TO DO ABOUT IT THIS WEEK
The goal isn’t to bring a meal prep container to every dinner party or announce your health journey before every meal. The goal is simpler: notice.
At least once this week, catch the moment before you make a food or drink choice to manage someone else’s comfort. Pause. Ask yourself: is this what I actually want? Or am I doing this to keep the moment easy for everyone else?
You don’t have to change anything yet. Just notice. Because that awareness — the act of catching it in real time — is where the shift starts.
The women who create lasting change in their weight loss aren’t the ones with the most discipline. They’re the ones who learned to see the quiet ways they were giving their progress away. And then they started, one moment at a time, choosing differently.
You deserve that. You’ve spent a long time making sure everyone around you is comfortable. It’s time to spend some of that energy on yourself.
You can listen to the full episode here.
If you’re ready to go deeper — to do the mindset work alongside the practical nutrition strategy — the Perimenopause Weight Loss Method was built for exactly this. Learn more here.