You tried new supplements, ate more veggies, added fiber, and listened to all of the "expert advice" you could get your hands on. But none of it helped you lose weight.
"What is wrong
with me?"
You added protein, tried every DIY solution, and you showed up...until life got in the way. Then, you couldn't figure out how to get back. Motivation was never the problem.
"why can't I stay motivated?"
You've counted calories. Tried Whole30, Paleo, and Keto. You've even tried supplements, teas, and now you're considering peptide injections.
But the scale hasn't moved.
"why can't i figure
this out?"
You've tried it all:
- "Healthy" recipes from Pinterest
- $27 online workouts
- Tracking your steps
- Researching hormone replacement therapy (HRT).
PLUS, you've cut carbs, added protein, and Googled "how do I lose weight in perimenopause" more times than you can count.
And yet, the scale moves higher. Your jeans are soo tight. And every week feels like starting over again (or giving up all together).
Getting dressed for a work trip or a dinner out means standing in front of your closet thinking: I hate my clothes, nothing fits the way it used to. And somewhere between the frustration and the exhaustion, you ask yourself: what is wrong with me?
Losing weight
in perimenopause
You keep thinking...
Nothing is wrong with you. But something IS missing. Hint > it's not another meal plan.
The doctor shrugged when you asked for help and suggestions. The workout programs didn't stick.
The advice you kept finding online was written for women half your age, (and she doesn't have your schedule, your family, or your midlife hormones.)
You've been doing everything right. But what you’ve been trying is all for the wrong body, in the wrong season of life.
What you haven’t discovered yet is that the way you think about weight loss is actually what's keeping you stuck.
Believing "I'll never figure this out" or “nothing ever works for me” isn't just a feeling. It’s a thought that’s keeping you stuck, with absolutely zero results.
You've been given bad advice
You're not unmotivated. You don’t need more willpower or discipline. You're exhausted from trying a million approaches that were never designed for you.
But, you know what you want
That strong, healthy version of you? She's not gone. She's waiting.
Let’s find her together.
Perimenopause hit me hard. Weight gain, brain fog, hot flashes all day (and night!) I tried everything — ate less food, worked out more, counted calories, bought the fat burners, visited the doctors.
I was so overwhelmed, yet I was getting nowhere.
After buying bigger jeans for the second time, I was done. I stopped looking for the next thing to try and started looking at how I was thinking about all of it.
I know how you feel right now because I've been there, too.
Hi, I'm Ashley
Shifting to a mindset-first approach changed everything.
not by overhauling my entire life, but by changing my thoughts and feelings. (Yes, it sounds woo, and yes, it works!)
As a MSW, Certified Life Coach, mom of two, and a grandma (but call me Bebe!), I built this program around the life you actually have. Busy, full, and out of patience for approaches that don’t work. I've maintained my results through a hysterectomy, perimenopause, and breast cancer.
I lost 65 lbs in my late 40s...
THE approach I give you?
it works because it has to.
One student dropped below 200 lbs for the first time in years, and felt confident enough to bring her own food to a social event, so she could stay on track.
Another mom lost 11 lbs in 4 weeks once she saw how her own thoughts were keeping the scale stuck.
Yet another student stopped craving chocolate every night after her kids went to bed. Not by forcing herself, but by understanding what thoughts were driving the cravings in the first place.
No fasting. No weird ingredients. No separate meals.
Weight loss in midlife isn't about doing more.
It's about finally taking the right approach -- for your body, your hormones, and your life.
(You don't even need to give up alcohol!) And absolutely zero expectations to pretend your life isn't complicated...because it is!
Why this is different
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Goes far beyond a meal plan or workout
Every other program out there gives you a meal plan, some healthy recipes, and a basic workout plan. Then, they wish you luck. Honestly? If that was all you needed, you would have lost weight by now.
No more searching for motivation or discipline
This approach combines a mindset-first framework with anti-inflammatory nutrition that is actually family-friendly, truly fast, and honestly built for a woman who works 50 hours a week and still has to figure out what's for dinner.
Designed for busy, professional moms
Other plans don't account for the fact that you travel for work. Have a family who rolls their eyes "healthy food." That you've already tried a million other approaches — and you know exactly what happens when life goes off the rails.
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2
Not your typical perimenopause coach
I know how it feels to stand at the fridge at 9 pm and eat that piece of cake (or two)...and then spiral in guilt.
I’ve been there, too! I lost 65 lbs in my late 40s, so I know what challenges you're facing.
I know what it feels like to do everything right and still gain weight.
I understand how it feels to start strong on Monday, only to be completely off plan by Wednesday (with no idea how to get back on track).
Have told myself a million times "this time will be different", then watched myself fail yet again.
I built this method because I needed it first.
And everything inside it exists because I know exactly which moments will trip you up — and I’ll help you uncover how to think your way through them.
What's Included
When you enroll, we start with a private call to identify your biggest roadblocks to losing weight in your 40s. Then we move through the four-step method:
Uncover the thoughts keeping you stuck ("nothing ever works for me," "I can't stay consistent") and replace them with a repeatable framework that actually moves the needle. This is the piece that’s missing in every other program.
Anti-inflammatory eating that fits your real life. Cook three nights a week, eat all week long. Tacos, burgers, quesadillas — all family-friendly, all designed for what your body needs in perimenopause and beyond.
Navigate the situations that always trip you up: the nightly glass of wine, the family vacation, the holiday schedule, the workout that feels like one more thing. You'll learn to stay consistent even when life gets hard — because it will.
Build the thought patterns that keep you on track for good. Not just through the program. Once you know how to think for your goals, consistency stops being something you chase — it simply becomes who you are.
To lock in success,
you also get:
Live coaching on your mindset, your nutrition, your specific roadblocks. Uploaded to your portal if you can't join live. Each week you’ll walk away with a plan that gets you closer to your goals.
Weekly Group Coaching Calls
(60-days access)
Private Support
(60-days access)
Meal plans, food lists, recipes, and everything you need to cook less and eat better. No meal prep marathons. No separate meals for the family. Easy anti-inflammatory nutrition to help you reach your goals.
WhatsApp Community Support
(60-days access)
Anti-Inflammatory Library
(lifetime access)
A private kickoff call, unlimited email and chat support, and weekly accountability check-ins. For when dinner falls apart, you don’t know what to eat at a party, or you press snooze one too many times.
Real women, real time. Support, wins, ingredient swaps, and the kind of sisterhood that makes you feel less alone while you’re navigating this journey in midlife.
- Mari Ann M.
Stuck in perimenopause and thyroid issues, Mari Ann was tired of doctors dismissing her weight concerns. The extra pounds and low energy stopped her from doing what she loved most: riding horses and camping with her family.
As a high-achieving professional, Mari Ann realized she rarely prioritized her own needs over her family’s. Together, we practiced clear communication, ensuring she could advocate for the anti-inflammatory nutrition she needed for her health.
After losing over 10 lbs, Mari Ann has mastered identifying the thoughts that once stopped her progress. Today, she takes full ownership of her health outcomes and collaborates effortlessly with her family to keep her well-being a top priority.
"I lost 11 lbs in 4 weeks!
I am in tears telling you this because I've
tried so many other approaches that didn't stick.
- Jen H.
Before joining, Jen struggled to balance her career in tech, teenage daughters (plus sports practices), caregiving for her husband, and she never had enough energy for it all. Health and weight loss were pushed to the side.
We designed a plan for Jen to manage family nutrition and activities the same way she managed teams at work. She recognized that in trying to be a “good mom”, she took on the burden of the entire family, which didn’t help anyone.
Jen started losing weight, has a realistic plan to continue losing weight, and the family is aligned on nutrition and pitching in with meals. Plus, Jen’s daughters are making healthier choices, which helps them perform better in their sports!
"I lost a few more lbs this week! First day under 200 lbs since 2020! This is a weight that I always felt had to be really hard to maintain."
When Laura joined, she was overwhelmed by perimenopause health advice. She’d tried Whole30, Paleo, and Mediterranean diets, yet would often lose motivation by Wednesday whenever the scale stalled. In frustration, she drank most nights, resulting in poor sleep and zero energy.
We uncovered that as a high-achiever, Laura viewed slow progress as failure. Once she understood how her thoughts drove her results, she developed a mindset that maintained her motivation, even when the scale didn't budge.
Now, Laura manages daily stress through pickleball and family time instead of alcohol. Having lost 12 lbs, she is finally confident she has the tools to maintain her results for good.
"I replaced my nightly wine habit, lost 12 pounds, and for the first time, I actually feel like
I have the tools to keep this going.”
laura G.
- Ginette G.
Anyone can tell you what to eat. But this really helped me figure out WHY.
There were some connections made that I would have NEVER gotten to unless you had pointed them out. And then it was like "oh WOW!" Just a different way of thinking, and a different awareness.
This is truly something I can keep carrying forward, and working on."
"What made the biggest difference for me was working on my mindset. That is what truly made this program stand out, compared to all the others."
- Heather S.
Heather travels frequently for work and fun, and spends weekends at her husband's house mid-remodel. The moment she was somewhere other than her own home, she'd fall off plan — convincing herself "I deserve a break" until a chaotic weekend turned into a month. It was a story she'd carried since childhood: I'm just not the kind of person that follows through.
Inside the program, she recognized she wasn't lacking willpower — she was following her mood instead of her plan. She built non-negotiables small enough to stick anywhere: a high-protein breakfast, squats in her hotel room, weights during commercials.
Today she gets on the scale without letting the number derail her. "It's freeing. Like a weight has just been lifted."
"It changes your mental health. It's free. Like a weight has just been lifted!"
- MEEGHAN
Meeghan was 47 when she had already spent over a year with a nutritionist and trying Whole30 several times — with nothing to show for it but constant deprivation. She could get into a routine, but the moment anything disrupted it, she'd start completely from scratch.
Her biggest block: if it wasn't perfect, it didn't count. Once she learned that small, imperfect progress still adds up, everything changed.
Today she's maintained her eating habits and workout routine through back-to-back vacations and back-to-school chaos — and on the nights she gets home late from carpooling, dinner is already planned and ready to go.
"I accept that I'm not doing it perfectly, and I'm still seeing progress. It's totally clicked for me!"
kind words
real results from clients
In her own words...
Everything you need.
Nothing you don't.
Private Support answers and solutions that are unique to YOU, not generic advice
Community Support connection with women who are just like you
Anti-Inflammatory Nutrition Library fast, family-friendly, and designed for midlife weight loss
plus, you also get these amazing bonuses
🎁 The Oh Sh*t Meal Planner ($37 value) — your go-to for busy days: 10 meals that you can make in 10 min or less
🎁 The Holiday Edit ($111 value) — 3 essential resources to navigate the holidays while still making progress: Anti-Inflammatory On the Go, Savor the Season, and Holiday Sweets and Treats
Stop trying to figure this out alone, the DIY route doesn’t work anymore. Book your call and let's build a plan that actually works.
The investment for the Perimenopause Weight Loss Method is $2,500.
Think about what you've already spent — on programs that gave you a PDF and left you alone, supplements that didn't move the scale, and months of trying to piece together your DIY approach. This is different.
This is eight weeks of personalized coaching, live support, and a framework you'll use for the rest of your life.
So, why do I ask you to book a call first?
Before anyone joins the program, I want to meet you. Not because I’m being formal, but because you matter to me. I want to understand where you are, what you've already tried, and whether this program is the right fit for you right now.
The call is free, zero pressure, and we’ll decide together whether this is your next step.
The program is an investment in your health and your life, one that will pay off for years to come.
Wasted time giving up your favorite foods, feeling guilty for indulging when you’re out to eat, giving into those nightly glasses of wine (that only make you feel better for a minute), and time spent feeling embarrassed because you can’t figure it out.
You keep waiting until after the holidays. After the kids go back to school. After life “calms down”. Or, next Monday.
Things don't calm down. And there's no magic in waiting.
The women who see results aren't the ones who found a perfect moment to start. They're the ones who stopped waiting for it.
You’ve already spent way too long waiting for the "right time".
Enrollment is open, and spots are limited.
A meal plan alone has never been enough. This program combines mindset coaching, anti-inflammatory nutrition, and personalized support so you’re never alone, and you can reach out whenever you need help. If you fall off, I’m right there to get you back on track.
How is this different from the other diets I’ve tried?
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Because it's built around your actual life — your schedule, family, career, hormones. It’s not a generic plan that assumes you have endless time and willpower. You've tried things before and failed. We’ll address why that happened, and we’ll fix for good.
How do I know this will work for me?
2
This program was designed for women who already don't have time. That's not a sales line, it’s the entire premise of this program. You'll learn how to make decisions faster, eat without drama, and work out specifically to achieve your goals.
I want to do this, but I’m worried I don’t have time.
1
So you have some questions...
your questions answered
If you've tried “everything” and you’re still not losing weight, but you’re hesitating to jump in, it’s not a sign that you’re not ready. It's a sign you're scared it won't work. Again. And that makes complete sense. But every month that passes is another month of feeling frustrated, exhausted, and stuck in a body that doesn't feel like yours. If you're unsure, book a call so we can figure it out together.
I’m still unsure. How do I know this is the right time?
6
Calls are Mondays at 11 am Mountain Time (US). Attending the live calls ensures you get the most out of this program. Plus, plan for 1 hour/week to watch the lessons, implement your plan, and check in with the community. Live calls are recorded so you never fall behind.
When are the calls? And the weekly time commitment?
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Absolutely. None of those are a replacement for how you think and eat. This program works alongside whatever you're already doing and fills in the missing gaps.
I’m currently taking HRT, supplements, peptides, etc. Will this program work for me?
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Still have questions?
Book your call and we'll talk through them together.
Are you ready to
finally lose weight?
You wake up with your alarm, full of energy, and you're not dreading the day — you're ready for it!
Getting dressed takes 5-minutes because everything fits. Packing for a trip is easy because you know what to wear, and what to eat when you get there.
You walk into the room and you take up space — not because you're trying to, but because you finally feel like your confident, outgoing self again.
This life? It’s waiting for you. Let’s build it together!